COOLER RECYCLING-FROM PRODUCT TO RAW MATERIAL BY RED BULL
Sustainability is a big agenda in today's environment. Responsible companies are trying to reduce environmental impact following a three step method. Firstly by reduce consumption of raw materials.
Secondly running a refurbishment centers where companies bring old coolers and cooling equipment from the market and transform them to nearly new, extending their useful life while reducing the burden on environment. Top beverage companies like Coca Cola, and PepsiCo are running such centers in many countries across the globe.
Thirdly, reusing the material at the End of Life and turning it into raw material. Red Bull is running such recycling center of turning cooling equipment at the End of Life into a raw material for another life in a new form. Watch the video of turning a product into raw material here.